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Posts with webinar tag.
Webinar: Reving up Automotive Market Research with Social Media Analysis

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As auto manufacturers and suppliers grapple with tough
economic times, understanding consumer preferences becomes even more
important for near-term survival as well as future viability.

J.D.
Power and Associates’ Web Intelligence Division utilizes social media
to help the auto industry gain consumer insights, mining the
blogosphere for unvarnished insight and unbiased opinion.

We
invite you to join us for a webinar to discover how J.D. Power Web
Intelligence can take the blogosphere beyond monitoring and turn social
media information into action.

This webinar delves into the opinions found social media on topics like the following:

  • What are short- and long-term auto industry trends, such as consumer purchase intent?
  • How are consumers responding to recent OEM incentive and marketing programs such as job-loss insurance?
  • How can automakers more successfully approach Gen Yers?
  • How has J.D. Power’s newest spin on segmentation – Tribe ReportsTM – helped other companies gauge marketing effectiveness?

  • DATE  Thursday, May 28, 2009

  • TIME 2 pm Eastern

  • SPEAKER
    Chance Parker
    Vice President & General Manager
    J.D. Power Web Intelligence

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May 8, 2009 by Gary May 0
How to Use Social Media to Attract More Customers – Free Marketing Webinar

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Businesses now have the power to leverage the Internet — search
engines, blogs, social media — to reach customers more effectively.
This includes connecting with customers where they hang out online and
engaging in conversations about the topics most important to them.
Social CRM (Customer Relationship Management) is all about joining the
ongoing conversations our customers and prospects are already having
and not trying to control them. It's realizing that people like doing
business with people they like and love doing business with people they
trust. 

This free webinar will cover:
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  • How to use social media to connect with customers online
  • Creating content to attract more customers to your business
  • Tools to help you manage and measure your social media efforts

Date: Tues. April 14, 2009

Time: 2PM ET (GMT -5)

Duration: 1 Hour

Who should attend?

Marketing professionals and business owners. No technical experience required.

Speaker:

Special guest presenter: Brent Leary, co-founder and Partner of CRM Essentials and recognized expert in the field of social CRM (Customer Relationship Management)

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April 9, 2009 by Gary May 0
Webinar: Stimulating Profits: Used Cars Drive Sales Success in 2009

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Industry Roundtable Discussion With:

  • Mitch Golub, president, Cars.com
  • Art Spinella, president, CNW Marketing
  • Paul Taylor, chief economist, NADA

With
sales of used cars expected to return to 40 million-plus units in 2009,
used-car sales stand out as a bright spot in automotive retail. For
consumers concerned about their purse strings and possible job losses,
buying a pre-owned car allows them to get the vehicle they need and
maintain their peace of mind. This webinar examines the current outlook
for the year ahead and outlines the practical steps dealers must take
to survive and even thrive in this changing economy.

In this session, you’ll learn how to:

  • Fine-tune your advertising strategy and media mix to reach in-market shoppers.
  • Capitalize on economic uncertainty and pent-up demand to drive more used-car sales.
  • Stock your store with in-demand cars that turn quickly and hold gross.
  • Leverage third-party vehicle history reports and factory certification programs to build buyer confidence in your listings.

Thursday, April 9, Noon ET/9:00AM PT

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March 20, 2009 by Gary May 2
Webinar: Using Your News To Drive SEO

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With more than 70 million people getting their news online every day, your news is about more than just reaching the media.

Your news can be a powerful tool to directly reach the millions of people searching for information online, drive traffic to your website and maximize your online visibility.

News search engines like Yahoo! News and Google News offer a great way to direct targeted traffic to your website and help you generate awareness about a topic or your company.

Join Lee Odden, CEO of TopRank Online Marketing to learn how to make use of tactics such as press release and news content optimization to take advantage of the potential traffic news search can generate.

Register for this webinar today to learn how you can achieve SEO success.

Topic:        Using Your News TO Drive SEO
Speakers:   Lee Odden, CEO, TopRank Online Marketing
Date:         Wednesday, March 18, 2009
Time:        2:00pm Eastern Time/11:00a Pacific Time
Cost:         FREE

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March 12, 2009 by Gary May 0
Webinar: Social Marketing – This ROI is Too Good to Be True

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Join Next Century Media (NCM) Global, Powered and HubSpot on Wednesday, March 25th, for our upcoming Webinar, "Social Marketing: This ROI is Too Good to Be True!", which will broadcast live at 2:00 PM CST.  Register to attend today!

Our discussion topics include:

  • Results of NCM's newly-released research study – 2008 Social Marketing ROI Report and Benchmark Guide.
  • Trends, tools, KPIs, benchmarks and tips to effectively tying social program results to ROI.
  • Impact of social efforts on SEO and lead generation and how it improves ROI.
  • Latest trends in social marketing and online community measurement.

All attendees will receive a complimentary copy of the 2008 Social Marketing ROI Report and Benchmark Guide.  Register to attend today and don't forget to submit your questions to our panelists.

March 12, 2009 by Gary May 0
Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale

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Date: Friday, Feb. 13, 2009
Time: Noon to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE Click Here

Online advertising allows car buyers to connect with you in myriad ways: making a phone call, sending an email, visiting the store or clicking over to your store's website. The growing use of chat among online shoppers creates an additional channel to reach in-market shoppers and compete for their business. This webinar outlines the new communication strategies required to engage internet car buyers and stay with them throughout their shopping process.

In this session led by Kathy Kimmel, a Cars.com automotive consulting and dealer training manager, you'll learn how to:

  • Incorporate chat functionality into your online listings
  • Answer shoppers' questions and obtain their name and contact information
  • Encourage shoppers to set and keep an appointment
  • Follow up with prospects until they buy a car

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February 5, 2009 by Gary May 0