Featuring Jill Griffin and Allen Silkin
Date: Thursday, November 12th
Time: 2pm Central / 1pm Mountain / 12pm Pacific / 3 pm Eastern
Duration: 1 Hour
Get the details and register to attend
Consumers are more demanding than ever and earning their loyalty gets more
difficult every day. Turning them into brand advocates is the holy grail of
marketing and the best source of advertising. But many companies rely solely
on traditional marketing tactics to facilitate customer loyalty. This
approach will fall short of the mark unless social marketing is
integrated into the mix.
Join Jill Griffin, The Loyalty Maker, and Allen Silkin of Atkins
Nutritionals as they help you learn how to "Influence the Influencer:
Creating Brand Advocates with Social Marketing". To attend, please
complete the form to the right.
Social marketing helps companies reach audiences in new and more meaningful
ways and opens up incredible possibilities for building lasting relationships
with consumers. Not only does social marketing provide a way to communicate
with consumers on a personal level, it also provides consumers a voice they
have not had in decades: they blog and tweet their brand opinions, they rate
and review products, they participate in online discussions and
they recommend brands based on their experiences. If your company is looking
for ways to tap into social marketing to create brand advocates, then you
need to attend this Webcast.
Jill and Allen will discuss:
- Four ways to tell if a customer in your advocate
- How to climb Advocacy Hierarchy
- Why complainers must be managed and how to do it
- 9 ways to minimize detractors and maximize advocates
- How to get online communities spreading your good name
About our Panelists:
Jill Griffin, The Loyalty Maker
Jill Griffin
empowers firms to attract, keep, grow and win-back high value customers.
Clients served include Microsoft, Dell, Toyota, Marriott, Hewlett-Packard,
Wells Fargo, Western Union, and Sprint. Jill's book
Customer
Loyalty: How to Earn It, How to Keep It
was named to Harvard
Business School's Working Knowledge list and has been published in six
languages. Her coauthored book,
Customer Winback
,
earned Soundview Executive Book Summaries' Best Books Award. Jill newest book
is
Taming the Search-and-Switch Customer: Earning Customer
Loyalty in a Compulsion-to-Compare World
(Jossey-Bass/Wiley,
2009).
Jill serves on the board of directors for restaurant chain Luby's
Incorporated, a New York Stock Exchange company with 95 locations and roughly
six thousand employees. In addition, Jill serves on the board of the Austin
Convention and Visitors Bureau as well as the Tri-Cities Chapter of the
National Association of Corporate Board Directors. Jill has served on the
marketing faculty at the University of Texas (UT) McCombs School of Business.
Her books have been adopted as textbooks for MBA and undergraduate customer
management courses taught at UT, Northwestern, and other universities. She is
a member of the Board of Trustees of the University of South Carolina Moore
School of Business from which she graduated, magna cum laude, with Bachelor
of Science and MBA degrees. In 2003, Jill received the Moore School's
Distinguished Alumna award. An in-demand speaker, Jill keynotes conferences
worldwide.
Allen Silkin, Atkins Nutritionals
Allen is a seasoned internet veteran who specializes in monetizing traffic
and content to generate revenue via advertising sales, ecommerce and
subscription sales. He experience includes managing internet operations at
CBS SportsLine.com, eDiets.com and HealthGrades, Inc. His knowledge includes
help companies improve their marketing efforts of social media, ad serving,
media planning, sales funnel optimization (A/B and Multi Variable testing),
search engine optimization and marketing.
