Chuck Parker and the Automotive Digest team were at DrivingSales Executive Summit and J.D. Power & Associates Automotive Marketing Roundtable October 21-25 interviewing top executives and industry leaders. This is part of my interview, focusing on how mobile is affecting change in the automotive indsutry.
Luke Wroblewski spoke to the DSES crowd about the impact of mobile, however the industry is still lagging behind consumer trends and usage plus analytics and mobile-ready content. This is a huge opportunity for dealerships…
