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IM@CS

Creative & Content

Work that is worth paying attention to.

Media buys attention; creative decides what you do with it. Our content and media team develops messaging, design, video and editorial work that is clear, distinctive and built to perform in the channels where it will run.

Discuss Creative & Content See capabilities

The challenge

What usually stands in the way.

Forgettable ads

Creative that looks like every competitor and gives buyers no reason to stop.

Inconsistent brand

Each vendor and channel interprets the brand differently.

Content without purpose

Blogs and posts produced for volume rather than to answer real questions.

Creative bottlenecks

Campaigns delayed because assets are not ready on time or in the right formats.

Capabilities

What creative & content includes.

Digital advertising creative
Static, animated and video assets sized and written for each platform.
Graphic design
Print and digital design that holds together as a recognizable system.
Video production
Planning, scripting and production for social, web, YouTube and connected TV.
Automotive editorial content
Model research pages, comparisons and buyer guides written with genuine product knowledge.
Campaign development
Concepts and messaging carried consistently across every touchpoint.
Brand messaging
Positioning, value propositions and voice guidelines your whole team can use.
Content marketing
Editorial programs that build authority and support search visibility.

Our approach

How we put it to work.

  1. Step 1

    Brief

    Objectives, audience and the single idea each piece must communicate.

  2. Step 2

    Concept

    Directions developed and reviewed before production begins.

  3. Step 3

    Produce

    Efficient production with formats planned for every placement.

  4. Step 4

    Evaluate

    Performance data shapes the next round of creative.

Outcomes

What a well-run program changes.

We do not promise specific numbers before we understand your business. These are the outcomes our work is designed to produce.

  • A consistent, recognizable brand across channels
  • Creative designed to perform, not just to look good
  • Content that supports SEO and sales conversations
  • Faster campaign launches with assets ready on time

Questions

Frequently asked.

Do you produce video in-house?

We plan, script and manage video production and partner with trusted production resources when a project calls for it.

Can you work within our existing brand guidelines?

Absolutely. We can also help refine guidelines if they have grown inconsistent over time.

What is automotive editorial content?

Research-driven pages such as model overviews, comparisons and ownership guides that help shoppers decide and help dealerships rank for valuable searches.

Who owns the creative?

Final approved creative produced for you is yours to use. Licensing terms for third-party assets such as music or stock are documented clearly.

Related Expertise

Digital Advertising

Paid search, social, video and connected TV, planned around buyers rather than platforms.

Explore Digital Advertising

Social Media & Reputation

Consistent social presence, thoughtful review strategy, and active brand monitoring.

Explore Social Media & Reputation

Search Engine Optimization

Technical, local and content SEO, plus visibility in AI-assisted search.

Explore Search Engine Optimization

Since 2007

Let's talk about creative & content.

Tell us what you are working toward. We will give you an honest view of where this discipline fits in your plan.

Request a Marketing Review or call (817) 527-1945